Privacy

This Privacy Policy explains how Dedas Kids & Moms, a brand owned, operated, and managed by Dedas Kids & Moms Private Limited (“Dedas Kids & Moms”, “Company”, “we”, “us”, “our”) collects, uses, and protects your (“User”, “you”, “your”) information in relation to your access and usage of our e-commerce website https://www.dedaskidsandmoms.com, its mobile application “Dedas Kids & Moms” (“App”), and other related services or products (collectively referred to as the “Platform”), unless a separate privacy statement applies to such product(s) or service(s).

This Privacy Policy is designed with your safety and trust in mind. It’s important that you understand how we collect and use your personal information, and that you feel confident about the control you have over the information you share with Dedas Kids & Moms. In this document, “personal information” means any information that can identify you directly or indirectly, either on its own or when combined with other data we have access to.

YOUR CONSENT

Please take a few moments to read and understand our privacy practices. If you do not agree with any part of this Privacy Policy, please do not access or use the Platform. Access includes downloading or installing the App, browsing or purchasing through our website, or proceeding beyond this screen.
By continuing to use our Platform, you acknowledge that you have read and understood this Privacy Policy and consent to our collection, storage, processing, and sharing of your personal information (including sensitive personal information) in accordance with it.

OUR COMMITMENT

We are committed to safeguarding your privacy and maintaining the integrity of your personal data. We process all information lawfully, fairly, and transparently, as outlined in this Privacy Policy.

WHAT INFORMATION DO WE COLLECT?

We collect information necessary for providing, improving, and personalizing our Platform, products, and services. This may include:

Personal details such as your name, phone number, shipping/billing address, and email address.
Device-related information such as hardware model, operating system, preferred language, unique device identifiers, and network information.
Location data (if permitted) to enhance delivery accuracy and shopping experience.
Payment details such as card or bank information for completing purchases (“Sensitive Data”), which we retain only for as long as necessary for transaction or legal compliance purposes.

WHO WE SHARE YOUR INFORMATION WITH

We do not sell your personal data. Your information is shared only with:

Internal team members who need it to process your orders or requests.
Trusted third-party partners, such as logistics providers, payment gateways, analytics tools, and customer support teams—solely for the purpose of fulfilling and improving our services.
Regulatory or governmental authorities, when required by law or to protect our legal interests.

These third parties are obligated to handle your information in compliance with applicable privacy laws and use it only for the purposes authorized by Dedas Kids & Moms.

CHILDREN’S DATA

Since we specialize in children’s products, we prioritize child safety. However, users under 18 years of age must use our Platform only under the supervision and consent of a parent or guardian.

WHY WE COLLECT YOUR INFORMATION

We collect your information to:

Process your purchases and deliver orders efficiently.
Personalize your shopping experience and recommend suitable products.
Communicate updates, offers, and promotions relevant to your interests.
Improve the functionality, security, and user experience of our Platform.
Comply with legal and regulatory obligations.

Your information also helps us understand your preferences and continuously improve our service quality.

DATA STORAGE & RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Sensitive Data is securely stored and deleted once it is no longer needed or upon verified user request. In cases of suspected fraud or legal requirements, we may retain certain information for compliance and protection purposes.

DATA SECURITY

We employ industry-standard security measures—including encryption, restricted access, and regular system reviews—to safeguard your data against unauthorized access, alteration, disclosure, or destruction.

YOUR RIGHTS

As a User, you have the following rights regarding your personal data:

Right to Access: You may request details about the personal data we hold about you.
Right to Rectification: You can request corrections to inaccurate or incomplete information.
Right to Erasure and to be Forgotten: You may request the deletion of your personal data from our records.

To exercise these rights, please contact our Grievance Officer at help@dedaskidsandmoms.com. Once we verify your request, we will take appropriate action in accordance with applicable data protection laws.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. Any revisions will be published on our Platform and will take effect from the date of posting. Continued use of the Platform indicates your acceptance of the updated policy.

YOUR DATA IS IMPORTANT TO US

Your trust means everything to Dedas Kids & Moms. While we take strong measures to protect your data, no system can guarantee absolute security. We encourage you to use our Platform responsibly and reach out to us with any questions or concerns at help@dedaskidsandmoms.com.

CONTENT OWNERSHIP

This Privacy Policy and its contents are the exclusive property of Dedas Kids & Moms Private Limited. Reproduction or use of this document, in whole or part, without prior written permission is strictly prohibited.

This Privacy Policy is published in accordance with the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.